Are you an avid gamer? Do you spend a lot of time buried into your phone screen trying to achieve a high-score on one or the other game? Well, in that case you might have come across people who think that it is a sheer waste of time. Playing games on your smartphone instead of doing something productive can indeed be considered silly. But, not anymore!
For the founders of Karmafy, a Malta based technology startup, this passion for gaming is something that can be turned into a catalyst of greater good. Karmafy has been changing lives of people across the globe through its unique model which combines philanthropy with gaming. This means that a person can contribute to the good of others by playing games on their phone. It’s that simple.
How does it work?
The model is simple yet extraordinary. Those developers who have been facing problems with user-retention can collaborate with Karmafy which offers an engagement platform where players are rewarded in the form of Karmafy points. The users can opt for the charity they want to support and get a real-time feedback on how their engagement or achievements have helped people around the world.
For example, if you are a user who plays a game on Karmafy platform and has chosen to support an organization which provides clean water to people living in underdeveloped countries; once you break a record or move to a new level, it will show you that this has helped a particular number of people in getting clean water for a day. This way, the users feel positive about spending their time on a gaming platform and it leads to better-retention.
The developers, in turn, earn more revenue through an increased user engagement and this revenue is shared by Karmafy. However, the money or points earned by the user while playing the game is sent to the charity without any deductions.
‘Partners in good’
Karmafy currently partners with close to 40 organizations spread across the globe. These include organizations like Barefoot College and Educate Girls from India, Kashf Foundation from Pakistan, Magic Bus, Water.Org and Friends International. All these organizations are working in different domains ranging from education to environment and advocacy. A person sitting in Malta or the USA can support the education of a girl child in India’s Rajasthan by just playing a game on Karmafy platform. Philanthropy has never been this easy before.
The startup was launched three years ago Jonas Eneroth along with his team of game developers and enthusiasts. Since then, Karmafy claims to have witnessed an increase in developer revenues by 24.9 percent. The company also states that the number of users still playing the games increased by 15 percent after the first 30 days. This shows that Karmafy is gaining user trust and acceptance and is growing at a good pace.
In an interview given to pocketgamer.biz, Jonas Eneroth had summarized the impact very succinctly: “For players, possibly the most important difference is that you don’t need to spend any money in the game to make a difference. For developers, you no longer need to choose between ‘doing good and doing better’. Karmafy has proven that when you incorporate charitable giving in the right way, developers actually increase their profits.”
For now, this ‘freemium’ model of philanthropy in gaming has made its way in the market from one of the smallest countries in the world. We look forward to other such interesting innovations coming out of Malta and other countries.